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Beer Radio Kicks Off Memorial Day Weekend With Launch Into National Syndication Beer Radio is on tap via satellite on Jones Starguide, AMC-8, Transponder 17, Channel 2 L./R - Left

By Anonymous

Severna Park, MD May 25, 2004 -- This weeks guests include: “Beer Drinker of the Year”, Seattle, Washington resident, John Marioni and, Duane Swierczynski world class beer author of “The Big Book O’ Beer”.

Beer Radio is the only national radio program dedicated to the 90,000,000 passionate beer drinkers who spend $75 billion dollars per year in the USA each year. Beer Radio celebrates "your best beer on your best day with your best friends". Beer Radio’s legendary host, “Big Don” O’Brien and his beer buddies talk about "everything beer" including Budweiser, Miller and Coors, as well as great microbrews and international beers. Segments include: Beer and Sports, Beer and Music, Beer Careers, Cooking with Beer, Beer and Fitness, Defenders of Beer, Draft Report, Home Brew, Think B4U Drink! and more. Beer Radio broadcasts during Saturday sports and tailgating drive-time from 11:00 AM - 1:00 PM (eastern). A 90 second daily vignette called "The Beer Minute" will be included in each affiliate package.

Beer Radio is the only syndicated radio program with a “built in” loyalty program. The USBDT is the only national loyalty program for American beer drinkers.

As part of Beer Radio's unique affiliate marketing and loyalty program, each affiliate station will have access into the USBDT's national loyalty and promotion database. Promotion directors from each affiliate will be able to email USBDT members information about affiliate weekly promotions in their DMA.

"The beer industry is one of the largest advertisers in the country," stated Ms. McMahon. "Beer and radio are a natural fit. Beer Radio is a great tailgating and party show. Whether you are going to the game or a family outing, Beer Radio makes the drive a lot easier. Beer Radio has a wide appeal and will and generate a new programming venue as well as ample sponsorship opportunities for formats ranging from talk and sports to country and rock.

Beer Radio broadcasts from the CBS/Infinity Studios outside of Baltimore, Maryland.

Beer Radio and the USBDT Loyalty Program are available on a barter basis. For more information, media kit, air check, and clock please contact:
Barbara McMahon
President
McMahon Media
120-61 Prospect Street
Ridgefield,Ct. 06877
Office: 203-438-5759
Cell: 203-733-9236
Email: mcmahonmedia@aol.com

Dennis Buettner
Producer
Beer Radio
Office: 410-647-4836
Email: Dennis@BeerRadio.com

Media Kit Info:
(To download: "Right click" and "Save as")

http://www2.marylandweb.com/beerradio/mediakit/beerradio04_24_2004.mp3 (David Rehr, President of the National Beer Wholesalers Association)

http://www2.marylandweb.com/beerradio/mediakit/beerradio04_03_2004.mp3 (Ben “The Beer Whisperer” Schwalb)

http://www2.marylandweb.com/beerradio/mediakit/BeerRadioClock.pdf (Beer Radio Clock)

http://www2.marylandweb.com/beerradio/mediakit/beerradiomediakit.pdf (Beer Radio Media Kit)

www.BeerRadio.com www.USBeerDrinkingTeam.com

Beer Radio, The U.S. Beer Drinking Team and McMahon Media remind you to:
“Think B4U Drink!”



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